For Western companies, entering the Gulf market requires more than financial investment and business acumen—it demands a deep understanding of cultural expectations, social hierarchies, and informal networks of power. The ability to navigate relationship-driven decision-making, informal deal-making, and state- private sector interdependencies is essential to long-term success.

The Gulf’s business ecosystem is built on relationships, credibility, and strategic alignment. For European companies, mastering the art of influence is not optional—it is the key to unlocking long-term success in the region.

For businesses looking to expand into the Gulf, understanding and leveraging the Majlis is not optional—it is a prerequisite for success. Influence, access, and decision-making in the region are deeply tied to these informal yet powerful gatherings. However, gaining entry and navigating these elite circles requires more than just knowledge—it demands the right relationships, credibility, and strategic positioning.